Darya Zozulya is an Art Director, Producer and Influencer with 15+ years telling fashion, beauty and luxury lifestyle stories that turn products and experiences into something people want to be part of. She combines a distinct artistic vision with a deep understanding of how audiences engage with brands, creating imagery that feels personal, considered and unmistakably her own.

 

Darya launched @MySecretAvenue in 2009 while studying Business Marketing at Simon Fraser University, growing it into a 175K-strong community and a long-term creative practice. Building her own brand gave her first-hand experience of what makes people connect with an image. She went on to build brands for others in New York, leading creative direction, social media strategy and content production at Agency in Pursuit and co-founding Very Social Agency. She later deepened her craft through studies in Art and Creative Direction at University of the Arts London.

 

Selected collaborations: Ralph Lauren · Maison Margiela Fragrances · Bvlgari · Lancôme · L'Oréal · Armani Beauty · Georg Jensen · The Dorchester · Royal Mansour · Four Seasons

 

Her work focuses on refined, fashion-led imagery defined by modern femininity, translating brand identity into visuals that feel both current and enduring.